--- title: "Nonwovens Converter Testimonial for ELSNER Tech Center:  Wild and Pure" description: CEO of Wild and Pure wipes looked to ELSNER Tech Center to develop and convert healthier wipes. image: https://blog.elsnereng.com/hubfs/2-1.png --- [![ELSNER Engineering](https://blog.elsnereng.com/hs-fs/hubfs/raw_assets/public/ELSNER_March_2020/images/logo.png?width=310&height=79&name=logo.png "ELSNER Engineering")](https://blog.elsnereng.com/) - [Home](https://elsnereng.com/) - [Markets & Products](https://elsnereng.com/markets-products/) - [Filtration](https://elsnereng.com/filtration/) - [Wet/Dry Wipes Machinery](https://elsnereng.com/wet-dry-wipes-machinery/) - [Nonwoven Converting Machines](https://elsnereng.com/nonwoven-converting-machinery/) - [Medical Nonwoven Disposables](https://elsnereng.com/medical-nonwoven-converting-machinery/) - [Kitchen Rolled Products](https://elsnereng.com/kitchen-rolled-products/) - [Party Goods](https://elsnereng.com/party-goods/) - [Wallcoverings](https://elsnereng.com/wallcoverings/) - [Machining](https://elsnereng.com/machining/) - [Paco](https://elsnereng.com/paco-winder/) - [Automation](https://elsnereng.com/automation/) - ELSNER Services - [ETC](https://elsnereng.com/production/) - [ELSNER Certified](https://elsnereng.com/elsner-certified/) - [ELSNER University](https://elsnereng.com/elsner-u/) - [About](https://elsnereng.com/about/) - [News](https://elsnereng.com/news/) - [Contact Us](https://elsnereng.com/contact-us/) - [Home](https://www.elsnereng.com/) - Markets - [Markets](https://www.elsnereng.com/markets.html) - [Filtration](https://www.elsnereng.com/filtration.html) - [Kitchen Rolled](https://www.elsnereng.com/kitchen-rolled.html) - [Nonwovens](https://www.elsnereng.com/nonwovens.html) - [Medical Nonwoven Disposables](https://www.elsnereng.com/medical-nonwoven-disposables.html) - [Party Goods](https://www.elsnereng.com/party-goods.html) - [Wallcoverings](https://www.elsnereng.com/wallcoverings.html) - [Production Lines & General Converting](https://www.elsnereng.com/production-lines--general-converting.html) - [Machinery Solutions](https://www.elsnereng.com/machinery-solutions.html) - Automation - [Automation](https://www.elsnereng.com/automation.html) - [ELSNER IIoT](https://www.elsnereng.com/elsner-iiot.html) - Custom Machining - [Custom Machining](https://www.elsnereng.com/custom-machining.html) - [Parts & Service](https://www.elsnereng.com/parts--service.html) - Tech Center - [Tech Center](https://www.elsnereng.com/tech-center.html) - [ELSNER Certified](https://www.elsnereng.com/elsner-certified.html) - About - [About](https://www.elsnereng.com/about.html) - [History](https://www.elsnereng.com/history.html) - [Message from the President](https://www.elsnereng.com/message-from-the-president.html) - [Our Promise](https://www.elsnereng.com/our-promise.html) - [Careers at Elsner](https://www.elsnercareers.com/) - [News](https://blog.elsnereng.com/) - [Contact](https://www.elsnereng.com/contact.html) ## Elsner Engineering Blog #### Elsner Engineering Blog # Nonwovens Converter Testimonial for ELSNER Tech Center:  Wild and Pure [Elsner Team](https://blog.elsnereng.com/author/elsner-team) Apr 23, 2021 9:44:51 AM  Having worked with hundreds of nonwovens converting customers over the years, we want to share some stories of our amazing customers and their successes.  We are humbled to be able to be a contributor to that success!  Here's one of our latest testimonials of a project of which we're proud to have had a part:  ![1](https://blog.elsnereng.com/hs-fs/hubfs/1.png?width=514&name=1.png) ### About our testimonial: Rochelle Serna, founder of Wild and Pure and passionate about health and wellness, came to the [ELSNER Tech Center](https://www.elsnereng.com/tech-center.html) as a small supplier of health-related products looking to bring healthier wipes to the marketplace at a small scale. Their goal was to produce dry wipes that are a reusable, compostable, and a chemical-free alternative to the traditional plastic baby wipe and disposable towelette. Made with 50% repurposed cotton clothing scrap, and 50% unbleached USA grown cotton, the resulting thick, soft, and washable wipes were developed to be used in infinite ways:  from baby to beauty, and as their website states, "perfect for all of life’s messes and adventures."   ELSNER worked with her to define her product then produce a manageable quantity for her with her non-traditional substrate. She was very happy that ELSNER prioritized her project and took the time to help her.   "Rochelle is very entrepreneurial and is looking at other products she can bring into her mix of offerings," said Dan Schmidt, ETC Business Manager.  "Rochelle knows that as she looks to further develop her wipe concept and grow to reach a larger audience she can count on us at the ETC.  From product development to wipes conversion, we are happy to help."  To check out Wild and Pure products, visit their website:  [https://www.wildandpure.com/dry-wipes/](https://www.wildandpure.com/dry-wipes/) Have a purpose-built solution to discuss?  [eew@elsnereng.com](mailto:eew@elsnereng.com)   [converting equipment](https://blog.elsnereng.com/topic/converting-equipment), [Nonwovens](https://blog.elsnereng.com/topic/nonwovens), [manufacturing](https://blog.elsnereng.com/topic/manufacturing), [rewinders](https://blog.elsnereng.com/topic/rewinders), [converting machinery](https://blog.elsnereng.com/topic/converting-machinery), [WorldofWipes](https://blog.elsnereng.com/topic/worldofwipes), [wipes production](https://blog.elsnereng.com/topic/wipes-production) ## Read On ### [ELSNER is Heading to WOW, Showcasing Automated Wipes Solutions ELSNER is heading to WOW World of Wipes International Conference in Chicago June 27 to 30 to...](https://blog.elsnereng.com/elsner-is-heading-to-wow-showcasing-automated-wipes-solutions) ### [ELSNER Tech Center Testing Services:  Nonwovens Liquid Absorption Testing for Wet Wipes ELSNER Tech Center performs a variety of tests to help our wet wipes customers optimize their...](https://blog.elsnereng.com/elsner-tech-center-testing-services-highlight-liquid-absorption-testing-for-nonwovens-for-wet-wipes) ### [Production at All Time High:  ELSNER Mill Roll Splicer Delivers OEE ELSNER's latest offering for rolled wipes production, the Elsner Mill Roll Splicer, is perfectly...](https://blog.elsnereng.com/production-at-all-time-high-elsner-mill-roll-splicer-delivers-oee) ## Elsner Engineering   Made in the U.S.A.        ©2024 Elsner Engineering Works, Inc. 475 Fame Avenue, Hanover PA 17331 U.S.A. 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